Is it okay if it's lofi?
Crafting seamless experiences, one pixel at a time.
Experience
Product Designer
Businessnext – Noida, Uttar Pradesh (09/2022 to Current)
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Improved product usability 100% by conducting user research and implementing design changes based on feedback.
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Streamlined the design process for better efficiency by creating reusable design system and UI components.
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Utilized 90% data-driven design approaches to create compelling solutions that catered to diverse user needs.
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Reduced overall project timelines 100% by effectively using agile methodology.
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Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.
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Produced rapid prototypes using Figma and Adobe XD.
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Developed innovative product concepts through extensive market research and competitor analysis.
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Wrote comprehensive user manuals for new products and additional technical documentation.
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Creative Partner - Art Director
Siriti – Mumbai, India (05/2022 to 08/2022)
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Elevated 100% client satisfaction by delivering innovative design solutions tailored to their unique needs and preferences.
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Streamlined project management processes, resulting in 90+ timely completion of all creative projects without sacrificing quality.
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Balanced multiple projects simultaneously, demonstrating exceptional organizational skills and attention to detail.
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Art Director
Kemosabe Design Studio – Pune, India (04/2019 to 05/2022)
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Improved brand consistency 100% by developing and implementing comprehensive visual guidelines across all platforms.
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Maximised project efficiency 80+ with meticulous attention to deadlines, budget constraints, and client expectations.
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Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
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Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
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Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
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Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
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Senior UI/UX Designer
Studio Fifi – Pune, India (12/2018 to 05/2019)
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Enhanced user experience by conducting in-depth research and implementing innovative UI/UX designs.
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Led a team of 5+ designers for the development of intuitive, user-friendly interfaces for web and mobile applications.
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Collaborated with cross-functional teams to ensure seamless integration of UI/UX design elements with product functionality.
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Increased conversion rates 80% by designing engaging, responsive landing pages that encouraged users to take action.
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Graphic Designer
Plan-A For Digital – Pune, India (07/2017 to 11/2018)
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Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
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Designed eye-catching event collateral for 24+ clients, contributing to successful fundraising campaigns and increased event attendance.
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Developed 20+ innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
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Created original artwork for range of print, web and video projects.
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Utilized typography techniques to create compelling designs.
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Design Intern
The Glitch – Gurugram, India (01/2017 to 04/2017)
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Improved brand consistency 100% by updating company style guides and ensuring adherence across all design projects.
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Designed marketing materials, resulting in increased brand recognition and customer engagement.
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Developed prototypes for testing and presentation purposes.
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Created 100+ sketches and technical drawings to present design concepts to clients.
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Graphic Design Intern
Royal Brothers – Bengaluru, India (05/2016 to 07/2016)
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Enhnced brand visibility to 90% by designing eye-catching marketing materials for print and digital campaigns.
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31 new offices were open with designed eye-catching email templates that increased open rates and click-throughs for marketing campaigns.
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Increased site traffic to 80% by updating company website and improving user experience.
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Designed graphics for websites, logos and promotions for marketing purposes. Participated in brainstorming sessions with cross-functional teams
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Promoted company's events by designing marketing materials such as posters, digital invites and brochures.
Education
National Institute of fashion technology
B.des, Communication Design
2013 - 2017
As part of my academic capstone project, I authored a comprehensive book focusing on the distinctive handlooms and handicrafts of India. The book features in-depth explorations of three significant aspects:
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Almora - River View Factory: Through interviews and visual documentation, I captured the essence of this renowned establishment.
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Pakhura - The Sole Wood Craftsmen: I provided insights into the unique wood crafting techniques and the cultural significance of his work.
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Almora - Technique of Floor Painting: Exploring the ancient art form of Aipan floor painting
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This project allowed me to delve deep into my skills in research, documentation, and storytelling.
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Amity International School
1999 - 2012
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Certification
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Customer Experience Management (CX): MASTERCLASS 2023 SAP Activate Project Manager
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Masterclass (C_ACTIVATE 22/13) Scrum Fundamentals for Scrum Master and Agile Projects
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Figma UI UX Design Essentials
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Creating Responsive Web Design
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Productivity and Time Management for the Overwhelmed Creativity, Design Thinking, and
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Innovation for Business Growth mindset: The complete guide
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Problem Solving: The Complete Guide
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Emotional Intelligence at Work: Learn from Your Emotions
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