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Crafting seamless experiences, one pixel at a time.

Experience

Product Designer
Businessnext – Noida, Uttar Pradesh (09/2022 to Current)
  • Improved product usability 100% by conducting user research and implementing design changes based on feedback.

  • Streamlined the design process for better efficiency by creating reusable design system and UI components.

  • Utilized 90% data-driven design approaches to create compelling solutions that catered to diverse user needs.

  • Reduced overall project timelines 100% by effectively using agile methodology.

  • Coordinated with developers throughout the entire product lifecycle, ensuring alignment between design vision and technical specifications.

  • Produced rapid prototypes using Figma and Adobe XD.

  • Developed innovative product concepts through extensive market research and competitor analysis.

  • Wrote comprehensive user manuals for new products and additional technical documentation.

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Creative Partner - Art Director
Siriti – Mumbai, India (05/2022 to 08/2022)
  • Elevated 100% client satisfaction by delivering innovative design solutions tailored to their unique needs and preferences.

  • Streamlined project management processes, resulting in 90+ timely completion of all creative projects without sacrificing quality.

  • Balanced multiple projects simultaneously, demonstrating exceptional organizational skills and attention to detail.

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Art Director
Kemosabe Design Studio – Pune, India (04/2019 to 05/2022)
  • Improved brand consistency 100% by developing and implementing comprehensive visual guidelines across all platforms.

  • Maximised project efficiency 80+ with meticulous attention to deadlines, budget constraints, and client expectations.

  • Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.

  • Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.

  • Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.

  • Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.

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Senior UI/UX Designer
Studio Fifi – Pune, India (12/2018 to 05/2019)
  • Enhanced user experience by conducting in-depth research and implementing innovative UI/UX designs.

  • Led a team of 5+ designers for the development of intuitive, user-friendly interfaces for web and mobile applications.

  • Collaborated with cross-functional teams to ensure seamless integration of UI/UX design elements with product functionality.

  • Increased conversion rates 80% by designing engaging, responsive landing pages that encouraged users to take action.

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Graphic Designer
Plan-A For Digital – Pune, India (07/2017 to 11/2018)
  • Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.

  • Designed eye-catching event collateral for 24+ clients, contributing to successful fundraising campaigns and increased event attendance.

  • Developed 20+ innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.

  • Created original artwork for range of print, web and video projects.

  • Utilized typography techniques to create compelling designs.

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Design Intern
The Glitch – Gurugram, India (01/2017 to 04/2017)
  • Improved brand consistency 100% by updating company style guides and ensuring adherence across all design projects.

  • Designed marketing materials, resulting in increased brand recognition and customer engagement.

  • Developed prototypes for testing and presentation purposes.

  • Created 100+ sketches and technical drawings to present design concepts to clients.

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Graphic Design Intern
Royal Brothers – Bengaluru, India (05/2016 to 07/2016)
  • Enhnced brand visibility to 90% by designing eye-catching marketing materials for print and digital campaigns.

  • 31 new offices were open with designed eye-catching email templates that increased open rates and click-throughs for marketing campaigns.

  • Increased site traffic to 80% by updating company website and improving user experience.

  • Designed graphics for websites, logos and promotions for marketing purposes. Participated in brainstorming sessions with cross-functional teams

  • Promoted company's events by designing marketing materials such as posters, digital invites and brochures.

Education

National Institute of fashion technology
B.des, Communication Design
2013 - 2017

 

As part of my academic capstone project, I authored a comprehensive book focusing on the distinctive handlooms and handicrafts of India. The book features in-depth explorations of three significant aspects:

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  • Almora - River View Factory: Through interviews and visual documentation, I captured the essence of this renowned establishment.

  • Pakhura - The Sole Wood Craftsmen: I provided insights into the unique wood crafting techniques and the cultural significance of his work.

  • Almora - Technique of Floor Painting: Exploring the ancient art form of Aipan floor painting

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This project allowed me to delve deep into my skills in research, documentation, and storytelling.

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Amity International School
1999 - 2012

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Certification 

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  • Customer Experience Management (CX): MASTERCLASS 2023 SAP Activate Project Manager

  • Masterclass (C_ACTIVATE 22/13) Scrum Fundamentals for Scrum Master and Agile Projects

  • Figma UI UX Design Essentials

  • Creating Responsive Web Design

  • Productivity and Time Management for the Overwhelmed Creativity, Design Thinking, and

  • Innovation for Business Growth mindset: The complete guide

  • Problem Solving: The Complete Guide

  • Emotional Intelligence at Work: Learn from Your Emotions

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